Introducing Alpha and DesignerTag's "Concept Tag"

02-11-2025 For over fifty years, Checkpoint’s® Alpha® High-Theft Solutions has been one of the pioneers of the “open display” security philosophy. Globally, Checkpoint provides retailers with some of the most innovative and advanced anti-theft solutions for high-theft items. In an ever-changing world, Checkpoint strives to grow and adapt to those changes and help customers to do so through technological innovation.

As such, Checkpoint Systems is pleased to announce our North American business relationship with DesignerTag International I.e. Concept Tag. DesignerTag International has developed Concept Tag, a unique hard tag solution that will raise the level of security in apparel product protection. The Concept Tag is a none-magnetic hard tag available in AM/RF/ and RFID as well as combined AM/RFID and RF/RFID. Concept Tag has a unique detacher removal device. The Concept Tag solution is further evolving into other product protection solutions including bottle security.

Designer Tag International’s Concept Tag in partnership with Checkpoint’s Alpha High-Theft Solutions brings to the market an additional layer of product protection to the retailer, focusing on providing high-quality product protection solutions to the retail industry.

Stuart Rosenthal, Vice President – Alpha Global Business for Checkpoint’s Alpha High-Theft Solutions states, “this partnership allows both Checkpoint and DesignerTag International to support our retail partners in their constant pursuit of protecting “open sell” merchandise, by offering another layer of protection.”

Johan Skjellerup, Founder and President of DesignerTag International states, "Fifty years ago, our journey in retail security began alongside Checkpoint, pioneering solutions that set new industry standards. Over the decades, innovation and technology have transformed the landscape, but our commitment to excellence has remained steadfast. Today, returning to work with Checkpoint once again is more than just a partnership - it’s a full-circle moment that reflects the strength of long-standing relationships and shared expertise. Together, we continue to push the boundaries of retail security, delivering solutions that are smarter, stronger, and built for the future."

Please contact Checkpoint or your National Account Manager for more information.

About Checkpoint Systems

Checkpoint Systems, a division of CCL Industries, is a global leader in EAS, RFID, and loss prevention solutions. For over fifty years, we have worked with our customers to create innovative products and solutions. Our protection portfolio has been designed to bring uncompromising security, ease-of-use for store associates, and aesthetics that complement the merchandise it protects to the forefront- while maintaining an open display shopping experience.

About DesignerTag International

For 50 years, DesignerTag International has been at the forefront of retail security innovation, delivering cutting-edge solutions that redefine loss prevention. With a legacy built on continuous research, development, and technological advancements, we have remained committed to providing retailers with smarter, more effective security measures. Our expertise spans decades of industry evolution, allowing us to create solutions that not only protect merchandise but also streamline operations and enhance the shopping experience.

Developed over the past 20 years and supported by 22 patents, the Concept Solution is probably the most unique and advanced hard tag solution ever launched. With the Concept tag, we are introducing groundbreaking security tags that minimize shrinkage, improve inventory control, and integrate seamlessly into modern retail environments. Designed with quality, protection, and comfort in mind, the Concept Tag combines RFID and EAS security in a single tag making it perfect for Self-Service Checkout. DesignerTag International remains a trusted leader in security technology, dedicated to shaping the next generation of retail protection.